New Year, New Tenants: How to Attract Quality Tenants in January

The new year is an exciting time as it means a fresh start for many of us, and one of the most popular ways to achieve a big life shake up is to move. With a fresh wave of potential tenants on the horizon, you want to get the most out of this period and attract only the very best to your property, so follow our handy guide for finding quality tenants.

Freshen Up Your Property

Start the year right by ensuring your rental property is in impeccable condition. A well-maintained and freshly cleaned property is more likely to attract quality tenants. Consider making any necessary repairs or upgrades to enhance its appeal.

Professional Photography and Listings

Good photography can transform any property into anyone’s dream home, but at the same time, bad photography can turn even a lovely, well cared for home, into an unattractive listing. It’s worth investing in professional photography as high-quality, well-lit images, along with a well-crafted listing description, can make your property stand out. Highlight key features and amenities that would appeal to potential tenants starting fresh in the new year.

Consider allowing pets

Pets can be a dealbreaker for a lot of landlords, but as more and more people turn to renting over homeownership, there is a large pool of animal loving tenants eager for a pet-friendly residence. This could give you the edge over a lot of other rentals in the area and supply you with a far wider section of tenants to choose from.

Offer Incentives

Consider offering incentives to entice quality tenants, as this can make a big impact and brand yourself as a generous landlord from the start. This could include a reduced security deposit, the inclusion of utilities in the rent, or even a month’s free rent as a welcome gift.

Emphasise Energy Efficiency

With growing environmental consciousness, especially in a younger demographic, and a growing cost of living concern, tenants often seek energy-efficient properties, and they’re more ethical and cost less to run. Consider making energy-efficient upgrades, such as LED lighting, programmable thermostats, installing double or triple glazing, or energy-efficient appliances. Installing a more efficient boiler can also have a huge impact on your EPC score and save money down the line on repairs and call out costs if it breaks.

Make the Move Easy

The transition to a new property can be a hard one, and there are lots of things in the running of a house that can take time in getting used to. Consider making a House Guide to leave out for potential tenants at viewings that will show them the ins and outs of what makes your property a home. This will add a personal touch and show them how easy the move will be.

January offers a unique opportunity to attract quality tenants who are eager for a fresh start. By following these strategies and embracing the spirit of the new year, you can set the stage for a successful and prosperous rental experience. Here’s to a new year filled with promising tenant-landlord relationships and the satisfaction of knowing you’ve provided a wonderful home for your tenants.   

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